SEO Team Lead Job Description

• Perform keyword research

• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content

• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary

• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings

• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings

• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building

• Implement local and international SEO techniques across local (Google My Business listings) and international websites

• Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement

• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors

• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices

• At least 1 years of experience as SEO team lead or similar role

• Digital Marketing Agencies experience would be preferred