Customer-relationship management (CRM)
Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Customer relationship management (CRM) is a technology that allows any business of any size to collect, analyze, and retrieve all of the vital information associated with its customer base. CRM can be as sweeping and varied as you can imagine, which means it can be as simple or as complicated as you wish.
We help you in building the robust system-oriented environment wherein you can analyze and evaluate the customer behaviour in the process of lifecycle of any targeted product. An effective CRM system helps you understand and monitor the effect of for e.g. independent variables (various marketing and sales efforts) for the possible desired outcome. (i.e. ranging from attracting the new customers to retaining the existing customer.)
Graygraph knows that response times to customer requests and quality of service offered are key differentiators in a crowded market. Customers can request service through telephone, e-mail, SMS, Web sites, walk-in, and even postal mail. CRM integrates these channels to provide your sales, marketing, and service personnel a 360-degree view of the customer across the full lifecycle of the process. Thus, CRM initiatives allow business users to provide more personalized services.
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